What’s This?
Well… Since May 2004 I have used hundreds of different tools and services… From hosting to affiliate networks to search engine optimization blogs, rank, backlinks and traffic building systems… A lot of my clients often request me for information about the sites I use just about every day, so here they are…
You invested in a cool CPA website, and now you’re hoping it draws in new clients. If you plan to get back the money you invested in getting your website built you’ll want to aim to draw in new leads from time to time. An accounting website will only cost your firm about $600 per year so it’ll just need to draw two or three new clients to pay for itself. Even a bad site can accomplish that, but if you take the time to really make it something special it can perform seriously better than that.
This might not seem too tough at first blush however if you spy on your competitors, you’ll find a lot of attractive accounting websites in cyberspace. Even though you’re ahead of the curve to be among CPA firms with smartly designed websites, you do need to find a way to stand out.
Basically, you must have an attractive and useful website, or you just won’t get the clients you want. However, simply maintaining a website, unfortunately, isn’t enough by itself to get you where you want to be.
So, what does make the difference? The trick is, make yourself real.
Luckily, it’s not hard: you just need a short video.
The Reason Online Video Is So Very Effective
If you want to attract clients with your accounting website – and of course you do – video is just the very best way to do it. This is because clients want a personal connection to their service provider before making that initial call.
Don’t misunderstand me. This doesn’t mean you need to tell your prospects private information or even be more chummy than you feel. It simply means the prospect needs a sense of who you are as a person – how you dress, what you look like, how much you smile, even how you decorate your office.
You might think that a one-minute video on a CPA website isn’t long enough to make an impact on a prospect. You’d be surprised, though. People tend to snap to judgment In just a few seconds, we have a gut reaction that usually stands the test of time.
Video is so successful that a recent study showed it raises response rates by 4 to 7 times over landing pages with text and images alone (SearchEngineWatch, February 2010).
Share the Inside Scoop
Another reason video is successful in engaging your leads is that it shows them what your office is like “behind the scenes.”
It makes people feel more connected to you if they know more about how your office runs and works. It actually makes them feel closer to their service professional. It gives them an immediate “buy-in” to see the staff working at their desks, dealing with clients, and talking to each other in the break room.
Although folks want to know you’re professional, they also respond on an emotional level to seeing you doing real things at the office.
Incidentally, this tendency in people is one reason why social networking sites like Facebook and Twitter are so successful. There’s so much advertising and branding in the world today that it stands out to hear real words and see real pictures from real people. Facebook, Twitter, and video put the human touch back in to business – which is a big relief to consumers.
Bonus: Generate Trust Right Away
If you’re trying to get new clients every month to “pay for” your website, video is the best way to do this. It gets the job done quickly and with minimal effort.
A great side benefit of drawing in clients through video is that the folks who come to you this way already feel somewhat loyal to you. They’ve seen your video, they know what your office free cialis looks like and who works there – they may even recognize a staff member from around town. In other words, you don’t need to sell yourself nearly as hard. Your video has already done that, even before your clients have met you in person.
Forcing Your Website to Work for You
If you’ve gone so far as to create a useful CPA site, be sure not to waste your investment. Consider adding a short video on the home page. A video helps your prospects trust you – and when they’re deciding between your firm and the accounting firm down the road that buy Himalaya Chyavanaprasha online doesn’t have a video, this makes all the difference.
Posted under Affiliate Marketing
This post was written by editor on October 3, 2011
